Privacy Practices

Effective date: 10/05/2026

1. Who we are and what this policy covers

Lifebulb LLC (“Lifebulb,” “we,” “us,” or “our”) provides outpatient mental health services. We offer mental health therapy in New Jersey, Virginia, Pennsylvania, Delaware, Georgia, Texas, and Massachusetts, and psychiatry and medication management in New Jersey, Virginia, and Pennsylvania. Services are available through telehealth and, where offered, in person.This policy explains how we handle personal information collected through the Lifebulb website, website inquiries, and related nonclinical communications. It also explains our use of Google Analytics and your privacy choices.Protected health information, including information about seeking, receiving, or paying for care when protected by HIPAA, is governed by our separate Notice of Privacy Practices and applicable health privacy laws. Information can be protected health information even before someone becomes a patient. This website policy does not limit those protections or authorize disclosures that health privacy law prohibits.

2. Information we collect

Information you provide. Depending on your interaction with us, this may include your name, email address, telephone number, state, contact preferences, appointment request, and other information you choose to submit. When needed for intake, care, or payment, we may also collect date of birth, insurance information, billing information, health history, and information about your care through the appropriate channels.Information from others. We may receive information from someone acting on your behalf, referring professionals, insurers, and service providers assisting with scheduling, administration, or payment, where permitted by law.Website and device information. Our website and its service providers may process IP addresses, browser and device information, pages viewed, referral sources, approximate location inferred from technical information, timestamps, and interactions with website features. Google Analytics may use cookies and similar identifiers for measurement. These details may be personal information; we do not treat them as anonymous merely because they do not include your name. You can opt out anytime of analytics cookies using the cookie banner below or the cookie panelPlease provide only the information needed for your request. Use the patient portal or another channel designated by your care team for clinical details, medical records, or sensitive documents. A general website form, email, or text message is not an emergency service.

3. How we use information

We use information as appropriate to respond to inquiries, help match you with a clinician, arrange appointments, communicate about scheduling and care, administer requested services, verify insurance or process payment, maintain website security, troubleshoot problems, understand website performance, and comply with legal obligations.If you separately subscribe to an email newsletter, we use your email address to send the requested content. You can unsubscribe through the email or contact us. Newsletter enrollment is separate from care and text-message consent.We use Google Analytics for website measurement. We do not use other third-party tracking tools or third-party advertising pixels. We do not send marketing or promotional text messages.Clinical uses and disclosures are described in our Notice of Privacy Practices. A website visit, an appointment inquiry, or acceptance of website terms is not a HIPAA authorization for marketing, sale of health information, or other uses requiring a separate authorization.

4. When we share information

Service providers. We may disclose information to vendors assisting with website hosting and security, communications, scheduling, patient records, telehealth, billing, payment processing, or other services performed for Lifebulb. Their access must be appropriate to their work and subject to the legal and contractual safeguards that apply. Vendors handling protected health information on our behalf must meet applicable business-associate requirements.Google Analytics. Google processes website measurement information as described in our Cookie Policy. Google Analytics is not a service for receiving protected health information. The use of analytics does not authorize sharing clinical information or information that identifies someone as seeking or receiving care when that information is protected by law.Care and payment recipients. Health care providers, insurers, and others may receive information as permitted by applicable law and described in our Notice of Privacy Practices.Legal and safety purposes. We may disclose information when a valid legal obligation requires it or when applicable law permits disclosure for security, fraud prevention, safety, or the protection of legal rights. Health privacy, confidentiality, and privilege requirements continue to apply; a request for information does not by itself authorize its release.Business changes. A merger, reorganization, or similar transaction may involve a permitted transfer of records or other information, subject to applicable law and continuing privacy obligations.At your direction. We may disclose information to a recipient you identify when we have the permission or authorization required by law.We do not disclose information collected through our website for third parties’ own marketing or promotional purposes. The mobile-information restriction below applies to all of these sharing categories.

5. Mobile information and text messaging

Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes.This restriction includes your mobile telephone number, text-message opt-in information, and consent records. We may use service providers to deliver scheduling and care messages on our behalf, subject to appropriate restrictions; they may not use this information for their own marketing or promotional purposes. Legally required disclosures remain subject to applicable law.Our texts concern scheduling and care, such as appointment confirmations, reminders, scheduling changes, and care coordination. We do not send marketing or promotional texts. Consent to receive texts is optional and is not a condition of purchasing services or receiving treatment.You may reply STOP to opt out, reply HELP for assistance, or contact us using the details below. We also honor other reasonable requests to stop texts. Message frequency varies, and message and data rates may apply. Texts may be visible to anyone with access to your device or account. Please do not send urgent or sensitive clinical information by ordinary text. Additional details appear in our Terms and Conditions.

6. Cookies, Google Analytics, and your choices

We use necessary technologies to operate the website and remember privacy choices. We use Google Analytics to help us understand website usage and improve the site.You can choose “Reject optional” to decline analytics, or change your choice through Cookie Settings. Declining analytics does not prevent you from requesting care. Our Cookie Policy explains these technologies and the available controls.We honor legally required browser-based opt-out preference signals, including Global Privacy Control where applicable. A recognized opt-out signal does not authorize optional analytics. We do not change website behavior solely in response to the older “Do Not Track” browser setting, which is different from Global Privacy Control. You can use Cookie Settings to make your analytics choice.

7. Requests and privacy rights

Contact privacy@lifebulb.com or call 855-722-4422 to ask about your information or submit a privacy request. Describe the request and provide a safe way for us to respond. Please do not send sensitive records, a Social Security number, or identification documents in an initial ordinary email.Depending on your residence, the information involved, and the law’s applicability, you may have rights to confirm whether we process your personal information; access or obtain a copy; correct inaccuracies; request deletion; obtain a portable copy; withdraw consent; obtain information about certain recipients; or opt out of covered sales, targeted advertising, or certain profiling. A listed right does not mean we engage in that activity.We may verify your identity and, where applicable, the authority of your representative using information reasonably necessary for the request. We will respond within the period required by applicable law, explain any permitted extension or denial, and describe available appeal rights. To appeal a denied request where a right of appeal applies, email privacy@lifebulb.com with “Privacy Appeal” in the subject line. We will explain our decision and any available route to contact your state attorney general or other regulator.We will not discriminate against you for exercising applicable privacy rights. Legal exceptions may require us to retain information, including clinical, billing, security, or legal records. Deleting a website inquiry does not necessarily delete a medical record. HIPAA medical-record rights, restrictions, and complaint procedures are explained in our Notice of Privacy Practices.

8. Retention and safeguards

We keep information for the period reasonably needed for its purpose and for applicable clinical, billing, legal, security, and recordkeeping obligations. Relevant factors include the type of information, ongoing care, patient age, legal retention requirements, and disputes or investigations. We do not promise one retention period for every type of record.We use administrative, technical, and physical safeguards appropriate to the information and applicable law. No website, device, or method of transmission can be guaranteed completely secure. Contact us promptly if you believe information has been exposed or an account has been misused.

9. Children and minors

Our general website is intended for adults, including parents and guardians seeking information about care. It is not directed to children under 13 for independent use. If you believe a child under 13 has submitted information through the general website without appropriate permission, contact us so we can review the situation.This does not mean we refuse services to minors or delete records that must be retained. Consent to a minor’s treatment, parental involvement, and access to the minor’s health information depend on the circumstances and applicable law.

10. Other websites and updates

Links may lead to independently operated services with their own privacy notices. Their notices do not replace Lifebulb’s duties when a vendor processes information on our behalf.We may update this policy to reflect changes in our services, practices, or legal requirements. We will post the revised policy with an updated effective date and provide additional notice or obtain consent when required. A policy update does not itself authorize a new use that requires your consent or authorization.

11. Contact us

Lifebulb LLC — Privacy OfficerEmail: privacy@lifebulb.comTelephone: 855-722-4422Mail: 505 Main Street, Toms River, NJ 08753For scheduling or general support: support@lifebulb.com or 855-722-4422.